What Apple did for digital music, GoPro did for mountain biking content creation.
The American company changed adventure sports media forever, in 2006, with its first GoPro Hero video camera. Since then, some of the most incredible extreme mountain biking footage has been recorded on GoPro Hero cameras.
GoPro's original Hero only had a modest 10-second video capability, but it was tiny, tough and affordable. That made it ideal for amateur content creators and riders who wanted to capture simple action sequences when mountain biking.