- To be distinctive in the Tour de France peloton, you require very bold riding kit.
- Rapha is one of the world’s most esteemed cycling fashion brands. And its latest collaboration has brightened-up the Tour de France.
- But the Rapha limited-edition switch-out kit, also serves an awareness function. Relating to the women’s Tour de France.
In cycling apparel, function and fashion are equals.
Textile mills might develop advanced fabrics, capable of wicking moisture, taming weather and keeping riders at their optimal
comfort temperature - but looks matter.
Riders are shy to admit it, but appearance is a thing in cycling. Despite all its vanguard athleticism and the demand for lightweight garments, to enhance training or racing miles, style matters.
Rapha does it again
To many riders, Rapha gear is somewhere between elitist and excellent taste. But even Rapha occasionally requires assistance to enhance its standing in the unpredictable world of dynamic fashion.
Why bright kit matters for a pro team
During the Tour de France, pro teams rely on bold designs to garner attention and optimize the broadcast exposure value, for their sponsors.
To be noticeable, you need to be different.
Rapha is an apparel partner to the EF Education-EasyPost team, which has one of the Tour de France’s strongest climbers, Magnus Cort Nielsen, on its roster.
The best kit at this year's Tour?
EF Education-EasyPost has been achieving great results on the Tour de France, including a fantastic stage ten win for Cort Nielsen. But it helps having the peloton’s coolest riding kit, too, when hoping to harvest maximum marketing exposure.
Tour de France followers and even non-cycling fans of the event will no doubt have noticed the EF Education-EasyPost team kit. It results from a collaboration between Rapha and skateboarding fashion brand Palace, known for its limited-edition fashion collaborations with the likes of Adidas, Reebok, Polo Ralph Lauren and Arc’teryx.
The femmes aspect
The EF Education-EasyPost team kit looks outrageous and wonderfully distinctive within the peloton. It also serves as an awareness campaign for the event that starts on 24 July, as the Tour de France finishes.
For the first time in more than three decades, there will be a women’s Tour de France. Covering 1029km, routing from the Eiffel Tower to La Planche des Belles Filles.
Celebrating the twin Tour de France
Jonathan Vaughters, CEO of the EF Education-EasyPost team, says the Rapha kit celebrates women in the sport.
"It’s wild, it’s bold, and it’s an exciting time for the cycling world and long overdue. It’s an honour for our team to race in this kit in advance of the women’s Tour de France. Both races are incredible, and we’ll fight to keep this kit and its celebratory message at the front of the race this July," says Vaughter.
You need Crocs off the bike
If the iconic Palace dragon and Rapha’s proven rider design take your fancy, the switch-out kit range will become available. In limited numbers.
The range will detail performance jerseys, riding gear, and casual wear such as technical cargo skirts, shirts, pants, pullovers and shorts.
But nothing is quite as magnificent for leisure walking after that 100km weekend training ride, like the Rapha-Palace limited edition Crocs.
The EF Education-EasyPost team mechanic is South African, but we are yet to confirm if he is using these limited edition Crocs…