Canva, a graphic-design tool website, has recently launched a photography campaign called Natural Women, where it showcases women without the filter: scars, stretchmarks, blemishes and all.
According to their website, Canva has worked with select photographers from around the world to capture an exclusive collection of stock photos that authentically depict the women that they are meant to showcase: naturally ordinary and yet beautiful.
"In this collection, you won’t find overly-photoshopped images that perpetuate traditional stereotypes.
Instead, we’ve put together a collection of everyday women, whose personal stories and experiences challenge both gender norms and societal standards of beauty."
READ MORE: 'I love my scars': women share their stories
Stock photography has long perpetuated inane stereotypes so this is a welcome step forward.
Check out the rest of the collection here.