- In the past, women who leaked had to resort to wearing pads and pantyliners on a daily basis.
- In 2017, U.S. undies brand THINX was one of the first brands to boast that it creates and sells ‘Period-proof, patriarchy-proof underwear’.
- The likes of XO Underwear By Feel Good & Co and Miss Ruby by Bakgat are just two of the brands now offering leak-proof underwear as an alternative to pads and tampons in South Africa.
Known for their period leakage proof panties, U.S. brand, THINX came out with a range of Icon Undies that cater especially to women who experience light urinary leakage. Leak-free panties were created to absorb urine in particular (up to six teaspoons a day) since period blood has a slower release than urine.
This revolutionary company aimed to destigmatise outdated cultural taboos related to period blood and leaking by creating panties that are leak-proof, odour-free and comfy.
Our local equivalent is XO Underwear by Feel Good & Co. This is a proudly South African, eco-friendly, ‘Period Proof’ underwear and outerwear brand owned by a mother-daughter duo.
"Our brand promotes body positivity as well as 'period positivity' and the need for [people who menstruate] to be able to feel both sexy and comfortable at ALL times, even on their period," the founders say.
"Having tried to import a similar product [to THINX] for over two years, we finally decided that we needed to create and manufacture our own proudly South African product which is easily accessible and suited to our South African women. Almost two years later, we introduce to you XO Underwear."
Image supplied by Feel Good & Co.
So what exactly does ‘period proof’ mean?
Well, the XO’s are each fitted with Love/Hate Padded Technology which absorbs liquid and moisture, eliminates odour, and ensures that there is no leakage. You can rinse and repeat them.
Considering the fact that South Africa still has limited access to alternatives for sanitary care - especially options that are kind to the environment - leak-proof panties are a viable option (in addition to menstrual cups) for anyone looking to ditch pads or tampons.
However, leak-proof underwear is not only for menstruation, but also for people who experience light urinary leakage.
How common is light urinary leakage?
It has been reported that 1 in 3 women suffer from light leaks - younger and older women alike.
According to WebMD, this leakage can be caused by a plethora of things including pregnancy, childbirth, menopause, hysterectomy, Multiple Sclerosis, and vesicovaginal fistulas. The latter is particularly common after childbirth, where a hole can form between the bladder and the vagina during labour from which the leaking then occurs.
Over the last decade or so, efforts have been to break period taboos. Period blood and period stains are already talked about in mainstream media and even joked about in TV shows and films, which has somewhat destigmatised it.
These days, after much unabashed declarations and PMS grievances being made on social media, periods are seen as ‘normal’ in many parts of the world. Sadly, this is not the case when it comes to leaking.
THINX's VP of marketing and 'VPee' of ICON Kejal MacDonald told Refinery29.com:
"There's this misperception that leaking a little pee is only something that happens when you eat dinner at 4 p.m. and play bingo on Tuesdays (which, TBH, sounds amazing), but it happens to women of all ages."
Openness and information about this highly common condition are very necessary and women around the world have been embarrassed about it for too long.
In the past women who leaked have had to resort to wearing pads and pantyliners on a daily basis, which is why we appreciate pantyliner and pad alternatives.
Shop the XO Underwear range here:
XO’s are available in sizes Small to Extra Large and currently come in three styles: Teens (R395), Sculpt (R475) and Active (R675). They each have different uses and are for different kinds of women.
Image supplied by Feel Good & Co
XO Underwear aims to not only help those who can purchase their garments, but also girls in need, which is why they we will be donating a pair for every five pairs sold alongside the Feel Good Foundation.
This will hopefully make a difference in the lives of our girls who can’t go to school because of their period.
Shop more period panty options:
NOOI Liner Period Panties Non-Absorbent and Leakproof (XS to XXL), R269 for 3 on Takealot
Miss Ruby By Bakgat Heavy Period Panties (S, M, L), R480 on Faithful to Nature
Smart Underwear full-cut panty (maximum absorbency), R372 on Smart Underwear online
The women’s maximum absorbency panty offer the highest absorbency- 50ml per leak, up to 600ml.
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