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Britain's diet craze: lose 3kgs in 7 days

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It seems there's a new diet for every season. And the Sirtfood Diet is the new kid on the block. A ‘sirtfood’ is a food high in sirtuin activators – proteins that supposedly protect the cells in our bodies from inflammation and cell death. Sirtfoods reportedly help regulate your metabolism, burn fat, increase muscle and supposedly activate our ‘skinny genes’.

The ‘skinny gene’, with the unsexy formal name of SIRT1, is believed to help weight loss by curbing fat storage and regulating insulation while simultaneously boosting your metabolism. 

The Sirtfood diet was started by two UK nutritional experts,  Aidan Goggins and Glen Matten. Their book, The Sirtfood Diet, promises the diet will ‘Switch on your body's fat-burning powers and help you lose 7lbs (3kg) in 7 days.

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