Brazil's real-life Barbie goes viral for glossy pink lifestyle and amasses millions of fans

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Bruna Carolina Peres known as Bruna Barbie, dresses and looks like Barbie. Photo courtesy @brunabarbieoficial/Newsflash/Magazine Features
Bruna Carolina Peres known as Bruna Barbie, dresses and looks like Barbie. Photo courtesy @brunabarbieoficial/Newsflash/Magazine Features

A real-life Barbie in Brazil has become an internet sensation after photos of her pink-themed home hit the national press.

Bruna Carolina Peres, aka Bruna Barbie, has 11.9 million followers on TikTok and 2.4 million subscribers on YouTube where she shows off her Barbie-themed lifestyle.

The Brazilian, who hails from the southern Brazilian state of Parana and lives in a coastal municipality in the same state, aspires to live like her favourite doll.

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Bruna Carolina Peres, barbie, pink, brazil, doll

Bruna Carolina Peres known as Bruna Barbie lives a life inspired by Barbie. All photos courtesy @brunabarbieoficial/ Newsflash/ Magazine Features


Her clothes, possessions, furniture and even her entire house are all Barbie-themed and, more often than not, coloured pink.

What was a lifestyle choice for Bruna has now become her source of income, as she works as a full-time influencer, earning money from her videos and receiving free products from brands and gifts from fans.

She told local media, “At school, my classmates started to call me Barbie and it ended up sticking. Nowadays, I make a good living from it. “I’d like to make it clear that I don’t intend to be a ‘real-life Barbie’. I’m Bruna Barbie, a woman who likes the doll’s style. My world is pink.”

Bruna Carolina Peres, barbie, pink, brazil, doll

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While some Barbie fanatics have undergone plastic surgery to resemble their favourite doll, Bruna has “merely” decided to pursue a pink-themed life. The law graduate told local media, “I’ve liked pink since I was a child, but it wasn’t until I was a teenager that I decided I wanted to be a girl’s girl. I started to change my whole wardrobe, so much so that today I only see pink. I have a few black and white things to go with them, but 97 percent is pink.”

Bruna Carolina Peres, barbie, pink, brazil, doll

Bruna chose not to reveal her age, joking to local media, “I usually say I’m 61 years old, which is the age of the doll I so admire.”

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She enjoys sharing content with her fans and even created a social media account for her puppy, Perola, which now boasts half a million followers. Bruna built her own Barbie-themed house by the beach on land she inherited from her family.

Bruna Carolina Peres known as Bruna Barbie, dresse

She joked to local media, “Isn’t Barbie’s house in Malibu?”

It took over a year to be completed and many of its contents were gifted to her for free by fans though she paid for the house itself.

“Everything here is pink: the pool, paintings, curtains, bedrooms, living rooms, kitchen, laundry room, bathrooms, appliances. There’s only one room that’s blue because I did it in honour of Ken, Barbie’s boyfriend," she shared.

Bruna Carolina Peres, barbie, pink, brazil, doll

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As Bruna currently has no Ken of her own to boast of, the room is used by her brother when he visits her.

As far as the actual dolls are concerned, the Miss Barbie Universe winner told local media, “I currently own a ‘few’, some 50 Barbies.” 

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CREDIT: @brunabarbieoficial/Newsflash/Magazine Features

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