Even though it was four years ago, Emma, 27, still regrets the time she dropped a week's pay on a designer jacket. "I'd just moved to a new city and was trying to move up the ladder at work. So when winter rolled around, I decided that a well tailored blazer would make a good impression in the office."
Seduced by a shop that appealed to all of her girlie, retro sensibilities - and none of her functional, corporate aspirations - Emma ended up buying a blue coat with spots and sparkly buttons. It went with nothing in her wardrobe and was completely inappropriate for her workplace. It would've been okay if it were a cheap and cheerful purchase, but it meant she'd be eating two-minute noodles until the next pay day.
So why did she hand over her cash? "I just fell in love with the décor of the shop, the old-school music, the beautiful sales girls. I remember thinking, 'Wow, this place gets me'. So I dropped thousands on a jacket I've worn twice in my life," she says, smiling in embarrassment.