How much do you spend on beauty?

The average South African woman doesn’t splurge on beauty products. Do you?

I don’t know about you, but there are few things that excite me more than a new perfume, lipstick or nail polish. Whether I get it as a gift or buy it myself, that moment when you sit down and paint your nails or apply that new face mask is priceless.

Well, technically, it’s not priceless. It’s freaking expensive.

This is probably why almost half of the women that took part in our Female Nation Survey said they spend less the R100 a month on beauty products.

Now, a R100 really isn’t a lot when you consider that the cheapest nail polish I’ve found costs around R30, a moderately priced lipgloss R40, and a mere tub of aqueous cream about R30. That’s a R100 gone, pfff, weg!

What about face cream, shampoo and conditioner and deodorant?  Perhaps no one really thinks of these things as “beauty” products but must-haves instead? In that case, I can understand the low numbers.

But, some of you do spend a little more. Out of the thousands of women who took part in the survey, 47% said they dock up between R100-R500 a month on products. Only 7% ticked the R500-R1000 box, and a very teeny tiny 1% of women spend more than R1000 a month on beauty products. I wish I could be part of that group.

Because, get this: The survey found that women who spent more money on spoiling themselves with beauty products and treatments said they were happier. This doesn’t really surprise me though, but that’s just because I’m a beauty junkie.

Maybe it’s about having enough money so you can spend some on yourself  that makes us happy? I think so many women spend all their disposable income on their children and households, that beauty products are a luxury that few can afford.

How do you feel about these figures? Are you addicted to beauty products like me, or do you just buy the necessary things?

Women24's 2013 Female Nation Survey results have been weighted to represent over 1 million urban South African women over the age of 18 and who are earning R6000 or more a month.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Show Comments ()
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.