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Beyoncé introduces Ivy Heart collection with Adidas in time for the month of love

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Adidas and Beyoncé have announced the launch of Ivy Heart, a new capsule collection inspired by love, just in time for Valentine's Day.


This latest collection features distinct looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. 

READ MORE | Beyoncé unboxes her Adidas X Ivy Park collection on Instagram, and we're even willing to sell our beds to get our hands on it


trends, fashion, style, sportswear, campaign
trends, fashion, style, sportswear, campaign
Naomi Watanabe. Both images supplied ByDesign Communications on behalf of Adidas

The colour red signifies love, romance, and sensuality; hence the collection has come just in time for the 'month of love.'

The bold and sexy looks in the collection feature vibrant reds, playful pinks, and nuanced neutrals. 

This sixth collection Adidas x Ivy Park collection comes after one that was launched in December. 

trends, fashion, style, sportswear, campaign
trends, fashion, style, sportswear, campaign
Karrueche Tran. Both images supplied by ByDesign Communications on behalf of Adidas

READ MORE | PICS | A park in full bloom: See all the adidas x IVY PARK Drip 2 collection campaign images

trends, fashion, style, sportswear, campaign
trends, fashion, style, sportswear, campaign
Shu Pei. Both images supplied by ByDesign Communications on behalf of Adidas

trends, fashion, style, sportswear, campaign
 Troye Sivan. Image supplied by ByDesign Communications on behalf of Adidas

The collection will be available at adidas.co.za on 9 February and  on 10 February at the Sandton Flagship, V & A Waterfront, Canal Walk, Gateway and Mall of African Original stores.

It comprises 30 apparel styles, 10 accessories and five footwear styles. The prices range is R499-R6499.

Additional source: Adidas 

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