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Demi Lovato has released a new vibrator line.
The solo singer wants to "take the stigma away from pleasure" with the Demi Wand, which they created in partnership with Bellesa Boutique and which retails at $79 (about R1 200).
Showing off the vivid yellow sex toy on Instagram, Demi wrote: "Introducing the Demi Wand! I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level."
The 'Confident' hitmaker - who is non-binary and uses they/them pronouns - described using the device as "empowering.”
They said: "There is nothing more empowering than taking your pleasure into your own hands.”
We have spent far too long pretending we are not sexual beings - it's time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.”
READ MORE | Bridging the orgasm gap: Why women are taking their pleasure into their own hands
The discreet portable wand is described as the "first of its kind" and boasts eight vibration modes and a carrying case that fits "right in your bag".
Demi recently explained they feel "sexiest" in the bathtub when in their "purest" form. Writing on Instagram, they shared: "I feel the sexiest in the bathtub with no makeup, no extensions, no lashes… naked. Just me in my purest form.”
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