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The dry skin problem.
Dry skin remains the biggest unmet need in skincare globally, and persists as one of the biggest skin concerns facing South Africans. Why? Because typically, dry skin is treated using creams and lotions. The problem is that these products are made up of mostly water – up to 80% – which is of no benefit to skin moisturisation. Because skin is waterproof and doesn’t let water in, most of the cream or lotion simply evaporates when applied to it, making these types of dry skin products ineffective in treating persistent dry skin.
Give your skin what it needs to reveal its natural glow – oil.
Oil is nature at its most nurturing, and is scientifically proven to restore and maintain skin health. Oils have played a vital role in skincare since ancient times, but over the years oil-based skincare has taken a backseat, as cheaper and less effective water-based products have flooded the skincare market.
Bio-Oil believes in the power of oil.
For more than 30 years, Bio-Oil has harnessed the power of oil to create effective skincare solutions that work with skin to restore and protect it. The Bio-Oil research team, led by Justin and David Letschert, are committed to taking skincare to the next level, by continually introducing innovative high-oil products that are formulated for results.
Says Bio-Oil research and development director David Letschert: “For decades Bio-Oil has been championing the increased use of oil in skincare products to produce significantly more potent formulations. Dry skin therefore presented a significant opportunity to attempt to make a more efficacious dry skin product by removing the inactive water found in water-based creams and lotions and replacing it with oil.”
The dry skin duo that understands dry skin.
Over the years Bio-Oil has grown its high-oil range from its specialist skincare oils for scars and stretch marks to skincare designed for dry skin; redefining the way South Africans treat dull, dry skin. Bio-Oil now has a range of skincare solutions formulated to treat mild to extremely dry skin, new Bio-Oil Body Lotion and Bio-Oil Dry Skin Gel.
New Bio-Oil Body Lotion is the ideal daily body moisturiser. Its clinically proven high-oil formulation is ultralight and non-greasy, and delivers sheer, long-lasting moisturisation leaving skin feeling silky soft and smooth. Bio-Oil Body Lotion is powerfully designed with a complex water-in-oil formulation and combination of ingredients that work to hydrate and replenish mild everyday dry skin by giving it exactly what it needs to be healthy and nourished. It is skincare that pioneers a whole new world of sensory skincare, effecting noticeable improvement to skin health; helping to treat dry, dull and ashy skin.
Says David Letschert “With Body Lotion we have kept the potency very high, yet have achieved this ultralight feel. So we have the best of both worlds.” Bio-Oil Body Lotion’s combination of breakthrough lightness and high-oil content is achieved through its unique “shake before use” technology. A gentle shake activates its powerful formulation.
Bio-Oil Dry Skin Gel is a specialist dry skin product. Its revolutionary high-oil gel formulation provides immediate relief, and intense, long-lasting moisturisation. 100% active and 100% effective; Bio-Oil Dry Skin Gel’s breakthrough formulation absorbs easily and is clinically proven to effectively restore persistent dry skin and relieve the symptoms of psoriasis and eczema, such as dryness, itching and flaking, by nourishing and conditioning it.
Says Bio-Oil research directors Justin and David Letschert “The water in creams and lotions is inactive and doesn’t help to solve dry skin. That’s why we decided to replace this water with oil in Bio-Oil Dry Skin Gel, because oil locks in moisture. And not only is it oil, it’s gelled oil, which does an even better job at locking in moisture than just normal oil. Giving dry skin the intensive care that it needs.”
New Bio-Oil Body Lotion and Bio-Oil Dry Skin Gel give dry skin what it needs so that you can discover healthy glowing skin through the power of oil, every day.
The Bio-Oil range is available at Clicks, Dis-Chem, pharmacies and select retailers nationwide. Follow Bio-Oil South Africa on @BioOilza and Instagram @BioOil_za.
This post and content is sponsored, written and provided by Bio-Oil.
