Fashion brand sues Hailey Bieber for infringement over skincare line name

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Hailey Bieber at The 2020 InStyle And Warner Bros. 77th Annual Golden Globe Awards Post-Party. Photographed by Matt Winkelmeyer
Hailey Bieber at The 2020 InStyle And Warner Bros. 77th Annual Golden Globe Awards Post-Party. Photographed by Matt Winkelmeyer
Matt Winkelmeyer

It's been just a week since Hailey Bieber launched her skincare brand, Rhode, and the model has already landed herself in hot water.

According to TMZ, Hailey and her brand are being taken to court for trademark infringement by a fashion line with the same name.

In a statement shared with Page Six, Rhode's (the fashion brand) legal team claims Hailey tried to acquire the trademark from designers Purna Khatau and Phoebe Vickers in 2018, but the duo refused. Following this, Hailey went along with her brand anyway.

READ MORE | Hailey Bieber's skincare range 'Rhode' launched with all products under R500 each

"It's an unfortunate circumstance. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: you can't create this kind of brand confusion just because you want to use your name," legal counsel for the designers told the publication. 

In a separate statement to Page Six, Purna and Phoebe wrote that their "young and growing company... cannot overcome a celebrity with Hailey's following using our company's name to sell related products."

The pair added that they did not want to take legal action against the star, and instead wished her success as "fellow woman entrepreneurs". 

"Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we've built."

READ MORE | Hailey Bieber was 'extremely picky' with the creation of her skincare line and says it paid off

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