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- Local eco-lux activewear brand N3YH is contributing to the slow fashion movement with their range of eco-friendly activewear and loungewear.
- The brand, which launched exclusively online in March 2022, uses materials like upcycled bottles and everyday waste to create their activewear line.
- "As an eco-luxe activewear and loungewear brand, N3YH's passion is invested in making sure that they do their part in the sustainable slow fashion revolution," a press statement explains.
Eco-lux activewear and loungewear brand N3YH has introduced a new clothing range that is "both fashionable and sustainable".
"This brand combines eco-friendliness with trendiness to result in comfortable, yet stylish outfits," a press statement explains.
The company launched exclusively online in March 2022, with activewear and loungewear ethically and locally made in Cape Town.
N3YH is part of the new "slow fashion" movement taking the fashion industry by storm. The movement seeks to counteract the damage done by the "fast fashion" industry by respecting the environment, animals, people, and steering clear of things like mass production, which results in high amounts of wastage.
"As an eco-luxe activewear and loungewear brand, N3YH's passion is invested in making sure that they do their part in the sustainable slow fashion revolution. Consumers of the brand can pride themselves in buying and wearing well thought of garments which take into account nature, well-being and future longevity," the statement reads.
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N3YH founder Tanja Merlo explains the philosophy of the brand: "We aim to make sustainability fashionable. Our strong commitment to sustainable and slow fashion is a core pillar for the N3YH brand as we strive to protect our planet by reducing textile waste, water consumption and CO2 emissions with our mill partners, and in general in all that we do."
N3YH's activewear line, available in several different prints and styles, is made using eco-friendly materials like upcycled plastic bottles and other everyday waste.
To limit wastage, the brand makes scrunchies from the leftover pieces of fabric.
For their loungewear, they use a soft bio-based bamboo fabric.
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