If it gets dirty, the design doesn't matter. Right? No. Absolutely no. And mountain bikers are proof of this.
Riders care about appearance. A lot. Design is the great product differentiator, and mountain bikers are particular about colour and graphics matching their bikes, shoes, helmets, gloves and all other apparel.
Johan Johnston knows this. He rides. And designs. As Hasie & The Robots’ founder, Johnston has a decade and a half of illustrating and graphic design experience. Although his portfolio reaches across industries and niches, Johnston has become an in-demand cycling graphics consultant.