Strava is cycling's data authority. The American activity tracking app is hugely popular and widely used among South African road, gravel and mountain bikers. Its sheer scale and investment in community resourcing have allowed Strava to help riders in many ways. It’s not only about accurate ride tracking data but also navigation.
With Strava, riders can plan routes in unfamiliar locations without the anxiety of starting in the wrong place or getting lost – both issues afflicting mountain bikers when exploring new trails.
But for all Strava’s success and scale (it has 95m users), there is the reality of a looming recession and economic headwinds in the tech space. The company trimmed its staff complement by 15% during December and has now announced a new cost structure.