Data is wisdom and we live in an era of unprecedented digital influence. For cyclists, Strava is the reference app for data logging and harvesting during a ride.
The world’s most popular activity tracking app has more than
100m users and powerfully shapes rider behaviour. It guides training discipline
and allows cyclists confident route planning and adventure riding in new
Strava has been a force for greater participation in cycling. And each year, Strava releases its cumulative data set for all global activities. In a world where data is invaluable, Strava’s yearly stats release has become the resource of authority for cycling behaviour.