Scott is a globally renowned Swiss cycling brand. And Nino Schurter is the most famous Swiss mountain biker. The combination is any product marketing specialist’s dream.
As he prepares to join some of his fiercest rivals at this month’s Cape Epic, Schurter is in his 20th season of racing with Scott. The Scott-SRAM team has also announced that Schurter has extended his contract until the 2024 Paris Olympics.
Two decades of competition and elite mountain biking is a fantastic instance of sporting longevity. Especially in a sport with the injury risk and crash frequency of mountain biking.
No substitute for experience
Schurter has become synonymous with the Scott Spark mountain bike range and proved it can win. A lot. Three Olympic medals. Nine mountain bike World Championships. And seven World Cup titles.
Beyond his incomparable portfolio of wins, an oft unappreciated aspect of Schurter’s 20-years relationship with Scott is his product development influence.
Schurter has raced all three mountain bike wheel sizes – 26”, 27.5” and 29” – and understands the dynamics of frame geometry and bike balance better than most. Having one rider as a feedback loop for Scott’s engineering and bike design team, over two decades, creates an unrivalled foundation for product development.
The Swiss-Stellenbosch connection
Schurter’s story with Scott has a strong South African angle.
The Swiss mountain biking superstar travels to Stellenbosch during the European winter, using the Western Cape town as his alternative training location. And his daughter has shown great potential, when out riding with dad on the Stellenbosch trail network.