Toyota SA makes positive start to 2021, garners 26% market share

The Grade 2 Volunteershoek Pass requires judicious driving skills.
The Grade 2 Volunteershoek Pass requires judicious driving skills.
Nick Yell

• Toyota South Africa sold just over 9000 vehicles in the first month of 2021. 

• Total sales for the motor industry were recorded at 34 748 which translates into a 26% share for the Japanese carmaker. 

• The Hilux was its best-seller for the month with 2661 units registered. 

Toyota South Africa are the dominant carmaker in January's vehicle sales data. The brand sold 9033 units last month. This translates to a market share of 26% of the 34 748 total units sold.

The Hilux was the best-seller, with 2661 units registered.

"Testimony to the enduring appeal of the Hilux nameplate is the fact that it still managed to garner the top spot for SA's best-selling commercial vehicle. What's also really telling is that 2 383 of these Hilux sales were via the dealer channel – higher throughput than any other model sold in SA," says Leon Theron, Senior Vice President of Sales and Marketing. 

Toyota Hilux
Toyota Hilux

In addition to being an overall leader across all segments, the Hilux has also propped up sales in the LCV category, helping Toyota to a share of 41.9% in this classification.

Toyota says its Hiace and Land Cruiser Pick-Up sold 785 and 268 units respectively.

Toyota Land Cruiser Pick Up
Toyota Land Cruiser Pick-Up: 336 units sold in October 2020

Over 5000 passenger cars sold

The total sales of new passenger vehicles at Toyota for the month was 5015 – which accounts for a market share of 21% in the hotly contested segment.

Toyota's performance was largely due to the Fortuner that retailed 820 units and the Rav4 with 436 units sold.

Other noteworthy sales performances include the Corolla Quest (1024), Starlet (995), Agya (512) and Avanza (421).


On the luxury front, the Land Cruiser 200 and Prado posted 187 and 156 apiece sales, while the more niche Lexus NX and LS sold 11 and 10 units, respectively.

Toyota Corolla Quest
2020 Toyota Corolla Quest (MotorPress)

According to the National Association of Automobile Manufacturers of South Africa (Naamsa) domestic sales at 34 784 units reflected a decline of 5629 units, or 13.9%, from the 40 413 vehicles sold in January last year.

Global sales recap

Globally, Toyota recorded 9.53-million units in 2020, including those sold by its group's mini-vehicle maker Daihatsu and truck manufacturer Hino overall figure down 11.3% from a year earlier. 

Despite sales contracting, Toyota managed to regain the top spot as the world's largest retailer of motor vehicles, the company said. 

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