TB twitter campaign a success



The search window for the #WorldTBDay campaign was closed at 9:00 am, on the 25th of March, the morning after World TB Day. BrandsEye, the online reputation management service, was tasked with measuring all the Twitter mentions of the #WorldTBDay hash tag, originating from South Africa.

 BrandsEye provided the following statistics:

  • 2566 mentions worldwide mentions of #WorldTBDay, a global reach* of 10 402 040 people. (This was driven by a significant number of global initiatives for World TB Day.)
  • Of those mentions, 530 mentions of #WorldTBDay were specifically from South Africa, a reach* of 466 935 people in South Africa aloneThis equates to a staggering 21% of the global discussion on #WorldTBDay, originating from South Africa
  • The educational #WorldTBDay video was viewed 160 times

*Reach is defined by the amount of people who have the opportunity to see a particular message. So, the cumulative number of all the followers, of anyone who tweeted and included the #WorldTBDay hash tag.

Over and above the roaring support and sheer mentions of the #WorldTBDay hash tag, what we really appreciated, was the personal stories that people shared, about family and close friends that they have lost to TB. These stories, went a long way to breaking the myth, that TB only affects certain parts of our society.

Based on the phenomenal results achieved in its pilot year, Lancet has committed to maintaining the momentum of the campaign and the team is already hard at work, looking at how Lancet can have an even greater impact in year 2.

And remember, if you think that you are at risk of TB, please see your healthcare professional. If you’d like to register for one of the free tests that Lancet is offering, please visit the Lancet website at (Health24, March 2011)


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