Brad Pitt launches genderless skincare line, Le Domaine

Brad Pitt says he won't be the "face" of his skincare line but will be involved in its production and development as much as possible.
Brad Pitt says he won't be the "face" of his skincare line but will be involved in its production and development as much as possible.
Getty Images/Stephane Cardinale
  • Brad Pitt is the latest celebrity to launch a skincare line.
  • Named Le Domaine, the wine-inspired, gender-neutral line is biodegradable and contains two patented ingredients.
  • Pitt says he won't be the face of the brand, although he will be involved in the development of the products.

Brad Pitt has announced the launch of his gender-neutral skincare line, Le Domaine.

Speaking to British Vogue on Wednesday, the actor said that the line was made using grapes grown on Château de Beaucastel, a winery in Provence, France, that Pitt owns. The line is co-founded by the Perrin family, who worked with Pitt to restore Château Miraval a decade ago, as per Harper’s Bazaar.

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Pitt said in a press release: “Le Domaine is not meant to be a celebrity brand. It is an anti-ageing cosmetics range for every man and woman. I love the idea of a genderless line.”

The Academy-Award winner told Vogue that he made a conscious decision not to be the “face” of Le Domaine but that he would be completely immersed in the concept and development of the line, which currently has seven skincare products, including a serum, cream and cleansing emulsion.

Sustainable, refillable products

Le Domaine is dedicated to “green beauty”, its website notes. The line is sustainable and has refillable products (such as bottles with covers made with wine casks) and formulas that are 96% + 99% of natural origin and excludes any blacklist ingredients that are “subject of controversy regarding the environment or the natural balance of your body.”

Says Pitt: "It is about imitating nature's organic cycles, its original beauty. In nature, there is no concept of waste. Every discarded thing becomes nourishment for another. This is circularity for Le Domaine."

Le Domaine includes two patented ingredients: GSM10, an active compound with maximised anti-oxidative powers, and ProGR3, a combination of antioxidants.

"Out of these two patented* ingredients has risen a unique vision: more than just offering a line of anti-ageing treatments, Le Domaine wants to help slow the process of skin ageing and give everyone, regardless of gender or skin type, the opportunity to age well," explains the website.

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The Serum - Refill, a moisturising and anti-ageing with GSM10® and ProGR3®, will set you back by $350 (R6 200), but test results were promising: after just 28 days, the majority of 32 test subjects (men and women) noticed their complexion was more luminous, and their skin was smoother, firmer and more beautiful, among other positive effects.

A ‘simple’ regimen

Pitt’s current skincare regimen involves just the basics, he tells Vogue. “[I do] a morning wash, I do my serum, I do my day-cream, and I’m done … and then at night, I do my wash - I am committed to the wash, I do the serum, and I do the night-cream, and I’m done,” he said. 

The actor told Vogue his early skincare habits were influenced by Gwyneth Paltrow, who launched her wellness brand, Goop, in September 2008.

Many celebrities have entered the beauty and wellness space in the last couple of years, from Harry Styles’ Pleasing to Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty, Pharrell’s Humanrace and Kate Moss’s Cosmoss, which launched last month. 

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While the 58-year-old acknowledged the celebrity-backed beauty industry was saturated, he told Vogue he wouldn’t have launched Le Domaine “if I hadn’t seen a real difference visually in my skin.” 

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