Avon’s Light Up to Speak Out candle lighting ceremony is aimed at mobilising communities against gender based violence.
Avon will host the 4th annual Avon Light Up to Speak Out candle lighting ceremony in Soweto on Saturday, 4 July to mobilise the community against gender based violence as well as to raise funds for People Opposing Women Abuse (POWA). The event forms part of Avon’s continued commitment to reducing violence against women through public education and awareness aimed predominantly at men with the aim of changing their attitudes and behaviours towards this serious issue.
In South Africa, 1 in 4 women is in an abusive relationship. In addition a woman is killed every hours by her male intimate partner according to the Medical Research Council (MRC) while research also suggests that only 1 in 29 rape cases are reported. These horrifying statistics mean that immediate intervention is required. Avon has launched a series of campaigns which will be activated around key women’s events for example International Women’s Day in March, Women’s Month in August and 16 days of activism towards the end of the year.
When: Saturday, 4 July
What: Event to help educate communities about gender based violence
Why: Mobilising communities, especially the male members, with the objective of reducing violence against women in communities.
Where: Soweto – Protea South Multi-purpose 3677 Cnr Ndaba Drive, Stanton, Protea South
Format: Banquet style luncheon
Cost:R150 [includes buffet lunch, amazing live performances and an Avon goodie bag! Different NGO stands including WARear which will have a make-up selfie activation
Additional: One on one counselling sessions from People Opposing Women Abuse (POWA) available plus loads of spot prizes to be won
Registrations: Ticket books must be made through Jozi FM
Website: The following micro-site has a wealth of information on gender based violence and we can overcome it in South Africa: http://www.avon.co.za/PRSuite/static/LightUpSpeakOut/index.html
Funds: Proceeds from ticket sales will be donated directly to POWA (More than R145 000)
Social media: #Avon #LightForAPurpose
We will be hosting this event in different communities across South Africa in the near future.
PR, Internal Communications & Corporate Affairs Senior Officer
Sage Technology Park, 56 Lotus Street, Gallo Manor
Phone 010 205 5102 Tie Line 3487 5102