Movie goers are in for a treat


Movie lovers are in for a thrill this holiday season. To answer to their need  for cutting-edge, premium entertainment experiences,  Ster-Kinekor recently launched  D-BOX, an immersive motion cinema seating D-technology. The D-BOX will be available at four theatres in Johannesburg  including The Zone Rosebank and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall). Each theatre will be equipped with 50 D-BOX seats, amongst the regular seating. 
D-BOX uses   imagination through the power of motion by moving your body using extraordinary precision and hyper-realistic vibrations.   This movie technology also delivers a whole new level of immersive entertainment that connects movie  goers  to the movie they  are watching . This allows   movie lovers to feel every scene as if they were in it. In addition, the line between the watcher  and the screen, it creates highly believable experiences that pull movie lovers into the story in ways they  never thought imaginable. 
CEO of Ster-Kinekor Theatres Wanda Matandela says Ster-Kinekor  makes every effort to offer their  customers new ways to watch movies and keep giving them reasons to visit their  cinemas.
"We’ve had great success in the past with IMAX and Cine Prestige and D-BOX is the next logical step in our evolution because their technology and expertise fit perfectly into our overall vision of pushing boundaries to give our customers innovative and unparalleled premium experiences.” 
Motheo Matsau, Chief of Ster-Kinekor and Sales of Ster-Kinekor Theatres, says: “As technology changes the world, we are keeping abreast of global cinema innovations with D-BOX. We are committed to our customers and delivering the latest technology to enhance their movie experience by providing a feast for the senses.”
  D-BOX titles which will release this year are Star Wars and The Last Jedi among others.