Eva Modika on going from broke to making almost R100k a month: “I’ve been through it all”

Eva Modika
Eva Modika
Eva Modika /Instagram
  • Eva Modika now runs her own cosmetics line called Pretty Much and owns lingerie brand Dolled by Eva.
  •  At just 25, she says she makes almost R100 000 a month through her brands, emceeing and modelling.
  • Later this year she will be walking the runway for Quiteria Atelier in Milan and New York Fashion Week.

Some people may know her from back in the day when she was a video vixen or featured in a few small TV roles. But Mapula Eva Modika is out to prove that she is more than just a pretty face.

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The 25-year-old runs her own cosmetics line called Pretty Much and owns lingerie brand Dolled by Eva and she has recently been announced as the new face of Quiteria Atelier.But for the successful businesswoman, it took sweat and tears to get to the top.

“I’ve been through it all,” she says.

 “I’ve been called a gold-digger, I’ve been broke with nothing to eat and I had to work hard to prove to myself that I am worth every blessing.”

Eva started her career as a waitress and bar lady in the Vaal before working as a newsreader on Sedibeng FM.“I juggled school, radio, and working at a nightclub called Mbazo launch,” she says. She later became a club hostess and started raking in the big bucks.

“Working at nightclubs wasn’t an easy job, especially as a young beautiful woman,” she says.

“Your life is always at risk because men sometimes try to take advantage, but you learn the ropes and learn to be safe and professional,” she adds. Today Eva makes almost R100k per month through her makeup brand, emceeing, modelling, and hosting.

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“The entertainment industry requires you to be versatile and not depend on one source of income. I love every part of my career,” she says. “With me venturing into my deal with Quiteria Atelier means I get to spread my wings,” she says.She is one of the many public figures like Rami Chuene, Lethabo Mathato, and Julius Malema to come from the village of Seshego in Polokwane Limpopo.

Eva says no matter the amount of money she earns, she still remembers her humble beginnings. “When I was young my dad had got into an accident that put him in a wheelchair. When I was five-years-old, I had to take care of him and feed him whilst my mom went to work so we could eat, it was very tough,” she adds. “We struggled at home. But today when I look at my life I realise that everything happens for a reason. All those tough times were to help make me a better person who is humble and hardworking,” she says.

Later on in the year when lockdown regulations have been eased, Eva will get to walk the ramps for Quiteria Atelier in Milan and New York Fashion Week.