‘Average is beautiful’ Barbie doll goes on sale

Washington – She’s short, brunette, has an average body shape and can even be given cellulite and acne: the ‘anti-Barbie’ doll is ready to go on sale in the United States.

The brainchild of 26-year-old graphic designer Nickolay Lamm, the Lammily doll will begin shipping next week with the sales pitch that “average is beautiful.”

Lamm told AFP he came up with the idea after searching for a doll to buy as a gift and discovering that “all the dolls looked like supermodels.”

“There’s nothing wrong with being a supermodel but I just had the impression that the wall of supermodels suggests that something is wrong with you if you don’t look like one,” Lamm explained.

“I created an alternative to suggest that it’s okay to not look like a supermodel, it’s okay to look like a normal person.”

Lamm based the physique of his doll from statistics provided by the US Centers for Disease Control and Prevention, calculating that the “average” 19-year-old was 163.3 centimetres tall, weighed 68 kilograms and measured 85 centimetres around the chest.

He contrasted those vital statistics to a Barbie, which is skinnier, taller and more blonde.

Lamm raised money for mass production of his doll by crowd?funding. So far, he has received some $225 000 (R2.5m) worth of advance orders for the doll, which will sell at $25.

Starting in January, a clothing line will be available as well as stickers depicting acne or cellulite.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
Who do you think is going to win the 2020 US election?
Please select an option Oops! Something went wrong, please try again later.
Results
Biden is going to take it
47% - 9814 votes
It's four more years for Trump
53% - 11022 votes
Vote
ZAR/USD
16.38
(-1.31)
ZAR/GBP
21.28
(-0.88)
ZAR/EUR
19.26
(-0.96)
ZAR/AUD
11.54
(-0.07)
ZAR/JPY
0.16
(-1.44)
Gold
1876.32
(-1.48)
Silver
23.35
(-3.87)
Platinum
870.00
(-0.47)
Brent Crude
41.09
(+1.96)
Palladium
2231.48
(-3.18)
All Share
52308.14
(-3.28)
Top 40
47930.58
(-3.29)
Financial 15
10026.43
(-4.54)
Industrial 25
72862.13
(-1.98)
Resource 10
48131.41
(-4.51)
All JSE data delayed by at least 15 minutes morningstar logo