Fifa denies detaining the ladies in orange

Fifa has denied reports that it detained dozens of women for

wearing orange mini-dresses at a World Cup match in an alleged ambush marketing

scam by a Dutch brewery.

Fifa spokesperson Nicolas Maingot says no women were arrested at

the Netherlands-Denmark game at Soccer City on Monday or detained for

questioning.

However, Maingot says Fifa officials did ask the women about “clear

ambush marketing”.

Maingot said today that Fifa was looking into “all available legal

remedies” against the brewery.

Fifa rules allow only its official commercial partners to use the

World Cup for advertising and promotion.

 


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