Fifa has filed charges against organisers of a campaign that put 36
women in short orange dresses in Soccer City stadium, apparently to promote a
Dutch beer.
Monday and taken to a Fifa office where they say they were questioned for
several hours.
the run-up to the World Cup.
against the organisers of the ambush marketing stunt pulled during the
Netherlands-Denmark match.
No charges have been filed against the women involved
in this illicit activity.”
authorities “about the grounds on which our citizens were held,” foreign
ministry spokesperson Aad Meijer said in The Hague yesterday.
had been forthcoming by Tuesday afternoon.
that allows people to be detained for wearing an orange dress.”
instrument for an ambush marketing campaign,” although the dresses had only a
small tag with the beer’s brand on them.
advertise within the stadiums. Fifa fiercely protects its marketing interests,
which are a major cash spinner for the organisation.
