Vodacom ‘gives subscribers’ details to marketing firms’

Vodacom has allegedly been providing its subscribers’ numbers to businesses and marketing companies.

The cellular company confirmed yesterday that some of its 32.5 million local and 27 million international subscribers’ personal details were supplied to other businesses, The Times reported.

The company launched an “urgent” internal investigation into the matter.

Vodacom spokesperson Richard Boorman told The Times the company used “header enrichment” for select third party services, but that this was not its default operation.

Header enrichment is when personal data is transferred to a website when a user browses through a cellphone.

“We use it for a select number of Vodacom and trusted third-party services such as charge-to-bill [a built-in payment mechanism],” he was quoted as saying.

“We reassure our customers that their information is not being routinely shared with all websites.”

Boorman reportedly declined to say whether Vodacom was being paid to supply the information, whether permission was obtained from subscribers, and who the third-parties were.

“We became aware of the issue late yesterday. I will be in a better position to comment once the investigation has been completed,” he said.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
When planning for the Black Friday sales do you:
Please select an option Oops! Something went wrong, please try again later.
Results
Save, research and plan ahead, preparing to make the most of it?
8% - 877 votes
Wait and see what looks like a good deal on the day?
14% - 1646 votes
Have no interest in spending more money this year?
78% - 9005 votes
Vote
ZAR/USD
15.36
(-0.02)
ZAR/GBP
20.53
(-0.16)
ZAR/EUR
18.24
(-0.16)
ZAR/AUD
11.30
(-0.75)
ZAR/JPY
0.15
(-0.17)
Gold
1824.99
(-0.60)
Silver
23.39
(-0.48)
Platinum
938.00
(+1.29)
Brent Crude
45.51
(+2.15)
Palladium
2323.99
(-0.21)
All Share
57648.07
(+0.88)
Top 40
52935.92
(+0.87)
Financial 15
11551.25
(+1.88)
Industrial 25
80460.65
(+0.68)
Resource 10
52171.17
(+0.77)
All JSE data delayed by at least 15 minutes morningstar logo