As we move speedily through the ever-evolving Fourth Industrial Revolution we’ve seen major leaps and bounds in smartphone tech, like sleeker designs, AI-powered cameras and facial recognition software, and more. But there are a few key aspects and considerations that stand the test of time when it comes to seeing which devices stand out among the rest with value and budget in mind.
HUAWEI sits as a leading brand in the smartphone industry with their legacy of incredibly powerful pocket-sized devices that offer users professional-level software and experiences for a fraction of the cost of their leading competitor brands. Alongside their premium smartphone ranges, they offer budget smartphones that don’t compromise heavily on the performance and quality you expect from the brand.
Their latest flagship, the HUAWEI Mate50 Pro, stands firmly at the helm carrying the tech breakthroughs of its predecessors and improving on them with new and ground-breaking software built in.
To help you get acquainted with HUAWEI’s new launch, we’ll be taking you through the key considerations to keep in mind when buying a new smartphone and seeing how the HUAWEI Mate50 Pro holds up in its offering.
Battery, battery, battery
In our on-and-off going battle with the power crisis in South Africa, having a smartphone that can last through cyclical bouts of loadshedding is essential. You don’t want to be lugging around dead weight in your pocket disconnected from your friends and family during a two or even four-hour block. Thankfully, with the use of smartphone optimising tech, like HUAWEI’s SuperCharge technology built into their batteries and charger base – your device can be fully charged in less than an hour.
Cranking things up to eleven, the HUAWEI Mate50 Pro takes this power a step further with the inclusion of SuperEnergy Boosting technology. This new feature dubbed the Low-Battery Emergency Mode allows your device to go right down to its final 1% of battery and, using powerful EMUI 13 algorithms and a SuperEnergy Boosting tech, pull on residual power in an optimised way that doesn’t harm your battery itself. This boost gives you up to an extra 3 hours of standby phone life or 12 minutes of call time before going dark.
Memory / Storage
If there’s one trope that’s true about the human race it’s this – we love leaving our mark. Be it rock art paintings or Egyptian carvings through to today’s age, it’s a carefully curated gallery of images that shape our identities. And there are few things as annoying as the notification that you’re running out of space for images and figuring out which image of yourself you will be placing on the digital chopping block.
But there’s no need to rush for purging and culling with the HUAWEI Mate50 Pro that supports up to 512GB ROM storage with 8GB RAM storage on deck. The device also allows you to increase your space with a slot for an NM SD Card that goes up to 256 GB (sold separately) and the HUAWEI Cloud services available to HUAWEI users. The device is also powered by HUAWEI SuperStorage which allows the HUAWEI Mate50 Pro to clear up to 20GB of storage space by stacking duplicate files, compressing lesser-used apps, and eliminating re-downloads.
What good is all of this memory without capturing your memories? Since smartphones have become our primary way of snapping life’s most precious moments, it’s worth investing in a device with a camera that helps you capture those moments with a professional finish.
Being a leader in this department, HUAWEI is no stranger to producing smartphones that capture crisp, vivid, and striking images and videos that mimic styles you’d find on traditional DSLR cameras. The HUAWEI Mate50 Pro comes fully prepared with an impressive rear camera featuring a 50 MP Ultra Aperture Lens, and a 13 MP Ultra-Wide Angle Lens.
The rear camera set includes top-tier image stabilisation modes, crisp image resolution, supports up to 3840 × 2160 pixels videos, and includes the AI tech, night and macro features from its previous models. Other exciting features to look forward to including the AI Cinegraph, Story Creator, Audio Control, and more. The front selfie camera also comes in strong with a 13 MP Ultra-Wide Angle Lens and 3D Depth Sensing Camera that supports up to 4120 x 3129-pixel resolution images and 3840 x 2160-pixel resolution videos. The selfie camera also includes a Slow-Motion Selfie mode, an AR Lens, Panorama features, and more.
The HUAWEI Mate50 Pro also kicks things up a notch by introducing their new Ultra Aperture XMAGE Camera – boasting the first-ever 10-scale adjustable physical aperture and the most versatile photography capabilities ever seen on a HUAWEI Mate smartphone.
Last, but certainly not least, you should always consider the display of your smartphone. Will it be able to present all of your high-quality images and videos in a way that’s equally vivid and crisp? And how resilient is it against the occasional notorious plummet phones like to take from laps, couches, and coffee tables?
Thankfully, with the HUAWEI Mate50 Pro – you needn’t worry too much as they have got your rear and front covered when it comes to the l’appel du vide (call of the void) our phones tend to dive for. The device includes a cutting-edge, ultra-reliable Kunlun Glass screen that increases drop resistance by 10 times - the Kunlun Glass with 10-quadrillion level nanocrystals helps to boost glass durability.
Alongside this, the display itself boasts high-end quality with its vibrance and clarity. Boasting a P3 wide colour gamut – the device can calibrate fine-tuned colours to ensure an authentic experience. The HUAWEI Mate50 Pro also comes with a 6.74-inch HUAWEI FullView Display flexing a screen resolution of 2612 x 1212 pixels and a high refresh rate of 120 Hz and 1440 Hz PWM dimming – this helps to reduce flickering and relieve eye fatigue during screen time.
Now that you’re in the know on HUAWEI’s latest flagship – you can get your hands on your very own HUAWEI Mate50 Pro at leading mobile network retailers across South Africa from R24 999 or purchase them from the HUAWEI online store.
This post was sponsored by HUAWEI and produced by Adspace Studio.