Apple, Swiss rail firm to meet over dispute

Geneva - Swiss national train operator SBB said on Friday it is to meet Apple representatives after the tech giant used without agreement its famous clock design on a new application for iPad and iPhone.

"There's been no agreement so far, we're going to talk about it," SBB press spokesperson Patricia Claivaz told AFP, adding that the rail firm's lawyers had requested the meeting.

Claivaz dismissed reports that the rail company was intent on demanding financial compensation from Apple as "speculation", adding that SBB did not intend to "upset them by asking for money".

Instead, the railway spokesperson said, SBB was proud that its Swiss-designed station clock face had been chosen "for 80 million iPads" after realising that the iPad apparently reproduced the SBB clock design on one of its new apps iOS 6.

"We're rather proud that a brand as important as Apple is using our design, it's already on show in exhibitions in places like New York," said Claivaz.

The clock was designed in 1944 by Swiss engineer Hans Hilfiker and remains the property of SBB. It is still used in SBB's stations.

While she was unable to give a date for the upcoming meeting, which could take place "in coming days or weeks", Claivaz joked that it would indeed happen since Apple "was in Zurich and we are in Bern" - cities just over an hour's drive from each other.

The aim of the meeting was to reach an agreement both parties were happy with, she added.

"There are a lot of brands that use the SBB logo, though nothing like Apple. It's not just about a exchanging money, rather drawing up a contract stating where the logo can be used, under what conditions and for how long."

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
What are your thoughts on the possibility of having permanent Stage 2 or 3 load shedding?
Please select an option Oops! Something went wrong, please try again later.
Results
I'll take that over constant schedule changes
13% - 1279 votes
Why are we normalising Eskom’s mess?
72% - 7154 votes
I've already found alternative ways of powering my home/business
15% - 1487 votes
Vote
Rand - Dollar
17.08
-0.2%
Rand - Pound
20.91
+0.9%
Rand - Euro
18.65
+0.5%
Rand - Aus dollar
12.10
+0.6%
Rand - Yen
0.13
-0.4%
Platinum
1,020.69
+0.9%
Palladium
1,651.58
-1.1%
Gold
1,912.75
-1.9%
Silver
23.45
-2.2%
Brent Crude
82.84
-3.2%
Top 40
73,629
-0.1%
All Share
79,802
-0.0%
Resource 10
74,686
-0.6%
Industrial 25
102,624
+0.1%
Financial 15
16,551
-0.0%
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE