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San Francisco - A new .xxx domain suffix for adult content sites went live Tuesday, in a move which supporters say will help web surfers easily identify pornography sites.
All sites using that suffix will also be monitored to ensure they do not contain hidden computer viruses commonly found on millions of sex sites.
Opponents of the new system, including anti-pornography and religious groups, say the move condones smut, encourages the viewing of pornography and makes it easier for kids to find.
Some X-rated entrepreneurs also oppose the move on the grounds that it may eventually force all sexually explicit sites to use the .xxx suffix. Currently porn sites are free to keep their current suffixes, even if they have a .xxx site.
About 100 000 porn sites have already registered for addresses on the new top-level domain, according to Icann, the non-profit organisation which oversees the organisation of the internet.
ICM Registry, which is managing the debut for Icann, said it was "the most successful launch of any new sponsored top-level domain".
"The internet is home to a wealth of content, suitable for a wide range of ages and values," the company said in a statement.
"The adult entertainment industry has, and always will, account for a large amount of this content and while it is enjoyed by some, it is not suitable, or of interest, to all internet users. Regardless of your views on adult content, it's here to stay, so let's be adult about it."
All sites using that suffix will also be monitored to ensure they do not contain hidden computer viruses commonly found on millions of sex sites.
Opponents of the new system, including anti-pornography and religious groups, say the move condones smut, encourages the viewing of pornography and makes it easier for kids to find.
Some X-rated entrepreneurs also oppose the move on the grounds that it may eventually force all sexually explicit sites to use the .xxx suffix. Currently porn sites are free to keep their current suffixes, even if they have a .xxx site.
About 100 000 porn sites have already registered for addresses on the new top-level domain, according to Icann, the non-profit organisation which oversees the organisation of the internet.
ICM Registry, which is managing the debut for Icann, said it was "the most successful launch of any new sponsored top-level domain".
"The internet is home to a wealth of content, suitable for a wide range of ages and values," the company said in a statement.
"The adult entertainment industry has, and always will, account for a large amount of this content and while it is enjoyed by some, it is not suitable, or of interest, to all internet users. Regardless of your views on adult content, it's here to stay, so let's be adult about it."
