Misunderstood label aims to take local fashion design up

Masande Dlanga, 22, and Xolani Nojekwa, 22, from Langa, are hoping to make waves in the fashion world with their label, Misunderstood. PHOTO: Mbongiseni MASEKO
Masande Dlanga, 22, and Xolani Nojekwa, 22, from Langa, are hoping to make waves in the fashion world with their label, Misunderstood. PHOTO: Mbongiseni MASEKO

A youngster from Langa, who has launched a new fashion title, says they want to take the local industry to another level.

Misunderstood is the name of the brand and competition is the name of the game, he says.

Founder Xolani Nojekwa,22, is adamant that one day his label will crush all the others to be top of the range.

Nojekwa, a third year marketing student at Damelin College in Mowbray, started the label in 2016.

He said the course has opened his eyes to the endless possibilities of starting one’s own business label.

“I’ve always wanted to start a business, but I did not know how to go about it. The course helped me to think of the business idea.

I then approached a friend to sell the idea to, but she did not understand my vision. That is how I came up with the name of the company. We as people are misunderstood by other people in so many ways. Misunderstood inspires people to be different and to develop a sense of pride,” Nojekwa said.

His collection includes caps, summer clothing, T- shirts, hoodies and other clothing.

He launched the label at the Guga S’thebe Cultural Centre in December 2016.

“That event went very well. It also gave an opportunity to local artists to do live performances and poetry.

My dream is to grow the business. I want to see musicians wearing my label on their music videos. The feedback is positive, my customers love the brand. I am now financially independent since I started the label,” he added.

His label is projected at the youth.

Masande Dlanga, 22, who assists Nojekwa, was also full of praises for the project.

“It reminds everyone that they are misunderstood because they are being judged. We want the world to have understanding of the real life of people living in the townships. It is a good label,” Dlanga said.

Contact Nojekwa on Facebook: Misunderstood clothing, twitter:@misunderstood_twir.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
When planning for the Black Friday sales do you:
Please select an option Oops! Something went wrong, please try again later.
Results
Save, research and plan ahead, preparing to make the most of it?
7% - 988 votes
Wait and see what looks like a good deal on the day?
14% - 1876 votes
Have no interest in spending more money this year?
79% - 10532 votes
Vote
ZAR/USD
15.20
(-0.63)
ZAR/GBP
20.32
(-0.45)
ZAR/EUR
18.12
(-0.61)
ZAR/AUD
11.20
(-0.65)
ZAR/JPY
0.15
(-0.78)
Gold
1809.97
(+0.12)
Silver
23.29
(-0.15)
Platinum
963.00
(+0.40)
Brent Crude
48.73
(+1.57)
Palladium
2368.48
(+2.46)
All Share
57923.69
(+0.31)
Top 40
53084.13
(+0.27)
Financial 15
11645.28
(+0.04)
Industrial 25
79993.34
(+0.20)
Resource 10
52790.93
(+0.35)
All JSE data delayed by at least 15 minutes morningstar logo