Lumka Olifant’s rant and vulgar spat at the public on Facebook last week, caused quiete a national stir.
She is the spokesperson for Social Development Minister Bathabile Dlamini.
I was astonished by her profanity, but what did not surprise me is the extent to which people took to liking the barrage of swear words in the Xhosa vernacular.
It proved once again that South Africans feast on junk!
In my film school years we had a lot of discussions around content, and what content to feed the South African audience.
It was quite astonishing to learn that if we really want to cut it in the screen media industry, we should put “being clever” aside and come up with “junk” because it has been proven that our nation thrives on junk.
Take for instance a producer who makes an educational documentary film as opposed to a producer who creates “Madluphuthu”. The one who will earn his fortune is the latter, why? Because that is who our audience prefers.
This really hurt me when I learnt this and it even got me doubting if I was in the right industry, and as sad as it was, it is true.
Sello “Chicco” Thwala made a killing with the “Madluphuthu” series of mindless films, and as the hype was going on around it I decided to watch one, and to my amazement, couldn’t believe that the public could be taken up by such crap! Now M/s Olifant, played into this scrap last week when she released a statement in defence of her boss, who has been accused of being a dronkie, and as she went on a potty-mouthed rant, some roared like lions, while others were disgusted, considering that Olifant was a public servant. Some were even entertained.
She said thus: “Let me just tell you about the Bathabile Dlamini I know and her attitude towards alcohol. Akabufuni. Akabuseli. If it were all up to her; South Africa would not be drinking, there would be no advertising. AKABUFUNI!Sookukunya nihlala nikuthetha, nikubhala is just that – ukunya! Heard me? Understood me? Kukunya! There I said it.” She goes on to say “ Ukuba uthi uBathabile uyasela, ndithi mna ngunyoko lowo isifebe selali! Uyakwazi ukumbona umntu onxilileyo ngoba umazela kunyoko!”
Had she written this in a mild tone, it would not have been received in a manner it was received last week.