LOCAL radio presenter Siphiwe Sibiya says she wants to grow in the industry and she is prepared to work hard to reach her goal.
Sibiya (29), from KwaMachibisa, presents a show called Ngivumele ngiqede usuku nawo (allow me to finish the day with you) on Umgungundlovu FM every Tuesday and Thursday from 9 pm until midnight.
Speaking to Echo, she said she has always loved music and engaging with different people but she never thought that one day she would be a radio presenter.
“I grew up listening to radio a lot. I wanted to be in the media industry however my parents wanted me to be an electrical engineer. I knew that it was not in me but I agreed and went to university to study electrical engineering but my results were very bad. I eventually dropped out because I was miserable and suffered with migraines.
“I told my parents that I want to do something that I am passionate about, which is being in the media industry. They supported me because they saw that what they chose for me was not working and I was only passionate about the media industry,” she said.
Sibiya started working at Capital 104 Radio Station and then moved to Umgungundlovu FM in 2017.
On being on radio and interacting with different people all the time, she said it is not that much of a problem because it’s who she is: “I love talking to people with different topics, which makes it easier when I am on air — I do not have to pretend to be someone I am not. This thing is in me.
“My dream is to grow and be able to work for other big radio stations.
“ I want my talent to grow and show other people that you can do anything you want as long as you put your heart in it and work hard. I want to encourage the youth, especially those who are doing Grade 12 this year, to be careful when they are choosing their career. You must do something that you love, not because your friend is doing it or someone told you that you must do it, because it is going to backfire. You will waste time doing something that you don’t love and end up dropping out of college and starting all over again.”
Sibiya also urged parents to support their children in the careers they choose.