DEEJAYS Unite (DJU) in conjunction with Fanotainment is bringing the annual South African Music Conference to Pietermaritzburg.
The conference, headed by house music powerhouses DJ Oskido, DJ Christos, Vinny DaVinci, DJ Fresh and Greg Maloka will, for the first time, be held in the city on 29 June.
The conference was started 11 years ago and has been taking place annually in Johannesburg and Durban.
Well-known deejays who have been part of the panel at this conference over the years include DJ Black Coffee, DJ Zinhle, DJ Shimza, Mobi Dixon and Black Motion, to name a few.
Fano Gumede of Fanotainment said the conference offers deejays, producers, artists and event organisers a chance to network and is a pivotal platform for the advancement of the entertainment industry.
“It has taken me three years of negotiations with the DJU committee to bring the conference to Pietermaritzburg. I pushed for the conference to come here because I believe we have amazing talent that needs to be nurtured and given the right guidance.”
He added that a lot of artists are not taught about the business aspect of the entertainment industry.
“The conference is basically there to teach artists about how to turn their craft into a business. In most cases you find that the city has music producers, who are selling music nationally and internationally, guys like Mzala wa Africa, Brewed Souls, Ocean Deep, King Bayaa, Eleroots, Invaders, Rooted Channel Brothers to name a few, but they lack proper guidance.”
Gumede said the conference will also touch on how artists can get their songs played on radio and how they can register with South African Music Rights Organisation.
“We also want to drill in the importance of brand awareness because it is a powerful marketing tool for creative artists. Artists need to know that their image is more important than their music.”
Entry for the conference is free, but space is limited. The conference will only accommodate 200 people, so artists need to register.
Registration forms are available from Fano on 083 499 4122, Whatsapp 063 221 6886 or email on firstname.lastname@example.org