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Purposeful mass addiction

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PHOTO: Getty imagesFacebook’s algorithm rewards shocking content in order to evoke extreme emotional responses from its users in order to hold their attention and generate more ad revenue.
PHOTO: Getty imagesFacebook’s algorithm rewards shocking content in order to evoke extreme emotional responses from its users in order to hold their attention and generate more ad revenue.

FACEBOOK’S former director of monetisation Tim Kendall says he had a role in making Facebook as addictive as cigarettes.

Business Insider U.S. reports that in testimony before the House consumer protection and commerce subcommittee published on Thursday,

Kendall accused Facebook of building algorithms that have facilitated the spread of misinformation, encouraged divisive rhetoric, and laid the ground for a “mental health crisis”.

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