THROUGH constant innovation in its product offerings and a commitment to using only the highest quality of maize, oil and flavourings available, an Eastern Cape snack manufacturer has become a major player in two provinces.
In 1975 Elzea Snacks started out producing a maize drink called amaRhewu and later a range of vinegars and drinks. Now, 40 years on, the company manufactures maize snacks (chips) exclusively. It boasts a substantial range of products in multiple flavours and produces about 40 million packets of maize snacks per month.
The company was first called East London Zea Products after the botanical name for maize, “zea mays”. This became shortened to Elzea. In 2009 husband and wife team Tyron and Melinda Power bought Elzea, which was then producing only maize snacks and they have since expanded the business into the Western Cape.
Based in Cambridge, East London, Elzea Snacks today employs more than 600 staff and now has a significant footprint in both the Eastern and Western Cape.
“Besides using only the highest grade maize, we seek out the best flavours for our snacks. These flavours keep our customers satisfied and coming back for more,” said Melinda.
“Our commitment to manufacturing a low cost and affordable snack for all never changes.”
While some well-known maize brands sell for R2 to R3 for a small 20g packet and R10 for a large 150g packet, Elzea Snacks offers a value-for-money snack for as little as 50c to R1 for small packets and R5 to R6 for larger packs.
Elzea’s well-known brands, such as Mama’s puffed corn, Twisters corn snacks, Wiki Naks, Chippa Naks, Crazies Naks, Cheese Pops, Caramel Blasts, Flyers and Sponge Pops, all can be found at selected supermarkets, corner shops, spaza shops and school tuck shops.
Elzea’s slogan is “Share the fun, Share the flava!” and this mantra is carried through to its fun, innovative chip packet designs.
Win! Win! Win!
We have five Elzea hampers to give away, just in time for the long holiday. To stand a chance to win, answer two questions and then send an email with your name, telephone number and the answers to email@example.com. Include Elzea in the subject field.
1) Which anniversary is Elzea Snacks celebrating this year?
2) What is your favourite brand of Elzea Snacks chips?
- Winners will be contacted by means of contact details provided and will need to collect the hampers from our office in William Moffett, Port Elizabeth before December 17.