PORT Elizabeth Express, the biggest free local newspaper in the Eastern Cape, will from September 6 this year grow again – to a whopping 120 000 copies.
This follows exactly a year after the newspaper grew from 90 000 copies to 100 000 copies being distributed weekly.
“This confirms what we said a year ago at the announcement of the increase to 100 000 copies – that the demand from our readers for more copies to be printed proves that print is indeed not a dying breed if a publication, while changing with the times, remains indispensable for both its readers and advertisers,” said Bettie Giliomee, regional editor of EP Media.
In order to achieve this growth, the Express Indaba, a sister publication of PE Express of which 20 000 copies are distributed in some of the city’s major townships, will be incorporated into the PE Express.
The full version of the PE Express, including adverts and news, will now be distributed in the Express Indaba areas.
The 20 000 newspapers distributed in these areas will, however, feature special pages to accommodate advertisers who only advertised in the Indaba and who would like to continue to do so. These pages will have local news to cater specifically for readers in these areas.
According to Tasmia Ismail, general manager of EP Media and Die Burger, the change in strategy was partly due to the fact that many Indaba readers, wanted the full PE Express and its advertising too.
PE Express is a publication of EP Media which has a footprint throughout the Eastern Cape with 8 titles publishing 310 000 free copies on a weekly basis.
The newspaper has also embraced the digital era with a big social media following due to breaking news of local interest being covered minute by minute as and when it happens. Its stories can also be read on the popular News 24 website.
- The expansion of PE Express to 120 000 copies on September 6, was announced to clients at a breakfast held at Elizabeth Place in Newton Park last Friday. To see the photos of the event, visit PE Express Newspaper’s Facebook page.