One million men country-wide need to paint their pinky nails and show their support against gender-based violence.
Christopher Thorpe, founder of the Pinky Promise Movement, launched the campaign under the theme “Are You Man Enough?” at the Hope Distillery in Salt River on Wednesday 2 October.
Like many South Africans, he was deeply touched by the recent brutal attacks against women and children.
“I was just about to land in Cape Town three weeks ago when I became overwhelmed by the thought of what is going on in our country. From that moment I knew I needed to make this happen. I hope we reach the target by Monday 16 December,” Christopher says.
He says it is only through creating “something disruptive” that they will show they care about women. Pinky Promise aims to initiate an unbreakable commitment in support of multiple social issues. He is hoping to get sponsors and influential stakeholders on board to help spread the word.
Explaining the theme, Christopher says it was to provoke the inner conscience of each man, encouraging them to do introspection to identify whether they truly stand for what a “man” is, or if being a man is just about gender.
With this campaign, Thorpe challenges those that confidently identify themselves as a real “man” to wear black nail polish on their pinky finger and share their photos using the hashtags #pinkypromise #areyoumanenough on social media.
Another objective of the campaign is to raise funds for charity organisations working with vulnerable women and children.
The launch received a warm welcome. Guests had their pinky nails painted at the venue, and some bought promotional drinks of which the proceeds would be donated towards the campaign.
Paul Paarman was among the first men who painted his nails on the day. He hopes many men will heed the call and have their fingernails painted to show their solidarity against gender-based violence.