Buy local

By now it’s safe to say that the festive season is well upon us. Christmas decorations are up and most stores are playing carols and Boney M music. But while our consumer-driven society urges us to spend, spend, spend, one has to wonder if there may not be a more responsible way to give in to the conventional festive madness.

One suggestion is to help support your local community by buying local. By opting to source gifts from local stores and small business owners, we can contribute to the economies in our areas and thereby keep valuable resources “at home” and build better socio-economic environments.

As long as local stores can keep their doors open, the areas surrounding them are generally well-maintained. When those store owners spend their profits in their communities they create a cycle where money is continually ploughed back into a community.

Generally, financially healthy communities experience less crime and violence, creating better living conditions for residents.

There are plenty of local Christmas craft markets across the Cape that offer an easy way to browse through local business owners’ products.

Specially made crafts, preserves or even baked goods make meaningful gifts, even more so when they have been picked out for a specific person.

But if markets aren’t your thing, there are plenty of other local businesses that need support.

Look out for People’s Post’s next Christmas Shopper supplement in the coming weeks which will be filled with ideas on where to shop.

When you choose local options to spoil your loved ones, you are in turn helping those around you spoil their loved ones.

Consumerism is inevitable, but we still have a choice when it comes to how and where we spend our hard-earned money.

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