The Cape Town Central Improvement District (CCID) has launched its Show You Care campaign which seeks to raise R100 000 that will help various key non-government organisations (NGOs) to further their invaluable work with homeless people in the City Bowl.
The campaign evolved from CCID’s Give Responsibly campaign, which aims to raise awareness of the plight of the homeless in the City Bowl – and brings issues and challenges surrounding homelessness into the public eye.
“The purpose of the campaign is two-fold; to educate the public about the plight of the homeless community and alerting them to the good work being done by our NGO partners; and also to raise much-needed funds for the NGOs to continue to assist people who live on the streets in the central business district (CBD),” CCID social development manager, Pat Eddy said.
“Homelessness is a very challenging problem in the CBD and this campaign aims to raise awareness about the issues. We would like to try to improve the position of people living on the street during the harsh winter period,” Eddy further said.
So far, about R5 500 has been raised and although there is still a long road to go until the target is reached, Eddy was grateful to those who have already donated.
Thousands of homeless people are said to benefit from this campaign that will run until mid-October.
People who would like to donate to this worthy cause can do so using the over 300 SnapScan services offered at 200 participating retailers, restaurants and hotels around the City Bowl.
To complement the Show You Care campaign, CCID has rolled out another campaign, the Winter Readiness campaign.
This campaign has been running for years and originated from the concern of the CCID’s field workers about the plight of people living on the streets, particularly during winter as they try to seek shelter and protection from the harsh winter weather.
“A few years ago, as a pilot, we partnered with NGO, Youth Solutions Africa, by providing additional mattresses, protective bed covers, blanket and toiletry packs, among others, to provide additional services for the three-month winter period to people on the streets,” Eddy added.
- For more information visit www.facebook.com/ShowYouCareCT/.