GrandWest enthusiastically pledged its support for Heart FM’s 16 Days of Youth campaign which saw the radio station shutting down its broadcast studio in Green Point to undertake youth-focused projects across the Western Cape.
The 16 Days for Youth journey started in Vredenburg on Wednesday 1 June and ended on Youth Day (Thursday 16 June).
During the journey, Heart FM broadcast remotely from various locations and were part of various community projects to uplift young people in need. The initiative is a spin-off from the station’s #HeartBeats4Youth campaign which started out with motivational talks by celebrities at various schools four years ago. It has since evolved into a 16-day drive to contribute to youth upliftment in the province.
As one of the main sponsors of the campaign – donating a cheque for R10 000 and supplies of soccer balls and toothbrushes – Sun International’s group social economic development manager Heidi Edson says: “GrandWest is honoured to be in a position to support and be a partner with Heart FM and bring to fruition this worthwhile campaign. We hold the interests of the youth of the Western Cape close to our hearts and share the station’s vision to raise awareness, funds and support for youth focused causes.”
Young people from disadvantaged communities in the Western Cape face a precarious future with drugs, violence and rife unemployment, Edson believes.
“It is important for corporate citizens and members of the public to do what they can to divert this situation and offer the young generation hope of a better future. Every little action collaboratively can make a big difference.”