Two aspiring youth from Cape Town recently launched a limited edition T-shirt designed to promote women’s empowerment and to create awareness around the hate crimes committed against young girls and women.
The launch was at Grade Africa in Salt River on Saturday 28 September.
Salt River-based Zaid Osman, founder of Grade Africa, travelled across the continent learning different cultures and fashion, and Kim Jayde, an influencer, began her career in modelling in Cape Town before travelling around the country.
Jayde is from Johannesburg, but she had spent four years living in Bo-Kaap before returning home.
When the dawn of gender-based violence hit home, the two joined hands to appeal for support to raise funds to help the vulnerable.They launched a limited edition T-shirt. Proceeds of the sales will be donated to the Home of Hope for girls in Johannesburg.
As a young entrepreneur eager to make an impact, Osman says: “I often feel like our voices need to be heard.
“It is important to inspire the vulnerable to be able to create solutions and change their current circumstances.”
He says he often hands out food and clothing to the homeless people in Woodstock and the CBD, but decided to open his heart and raise a couple of thousand Rands for women.
“Working with Kim is really about empowering young females across the country and the world through a universal language of fashion,” says Osman.
Jayde says the recent reports of gender-based violence are worrisome. She is glad to be able to work in two parts of the country she calls home to create awareness and say, as young people, they care and want to be part of putting an end to the situation.
Jayde says the launch went well and they have since been receiving a positive response. They are anticipating prolonged campaigns and activations in and outside of Cape Town.
However, she says they do not want to primarily make more sales, but rather send a message against the scourge of violence against women and children.