Having struggled herself, owner of Colab Training Solutions, Tasneem Khan hosts a free digital marketing and business development workshop in Woodstock on Saturday 23 November.
The event is titled #She means business and will take place from 09:00 to 14:00. The focus will be on the use of social media such as Facebook, Twitter and Instagram to promote products or services.
It is aimed at start-up and home-based businesses in underprivileged communities. Khan says the event targets businesses that are often not taken seriously.
She says there are many people who make a living with baking, crafting and sewing, but don’t know how to use social media effectively. “Sometimes they stay at home, doing chores in between their busy schedules, and do not really have time or funds to get formal training. This is an opportunity for them,” says Khan.
Khan says she realised six months ago when she started her business that digital marketing is crucial to the success of a business.
Khan says the event is made possible through a partnership between Facebook, Awqaf SA, United Women, Siyafunda Community Technology Centre and other organisations.