COCA-COLA Beverages South Africa (CCBSA) in Marburg will close it’s factory and depot on 6 March.
Wendy Thole-Muir, Head: Corporate Communication and Reputation confirmed that CCBSA is in the final stages of consultation with employees.
“This is with regard to anticipated labour redeployments resulting from the planned closure.”
She said it was a difficult decision to decommission operating sites, but CCBSA has identified sustainable opportunities for employees to ensure the best possible customer service and consumer satisfaction.
The closure comes as a result of the impact of factors such as the low growth rate of the South African economy coupled with unprecedented increases in some of the country’s raw material costs “as well as other factors”.
The good news is that none of the existing employees are being retrenched or financially negatively affected.
“We will be redeploying every employee to our Durban, Port Elizabeth or other sites across the business, which will in fact present them with greater opportunities for promotion and career growth,” she said.
An example of this is a significant investment CCBSA have made at the plant in Phoenix, Durban, which has created a number of new positions for Port Shepstone employees.
The sales office in Port Shepstone will be retained for the local sales team that are planning to grow in numbers in the coming months and years.
“In addition, as part of our Local Distribution Partner programme, we will be working with local entrepreneurs to establish distribution services by converting existing distribution partners to LDPs,” said Thole-Muir.
The markets currently serviced out of Port Shepstone will in future be fully supplied and serviced from Durban as well as by the local LDPs.
CCBSA has a fully-fledged events team that operates along the East Coast and plays an active role in numerous events in their region.
“CCBSA’s investment in terms of the development of communities where we do business remains a priority for us,” she added.