AS the school term starts with it comes rigours of another challenging year for children and parents.
Road Accident Fund (RAF) CEO Dr Eugene Watson urged parents and drivers transporting children to school to always think about road safety.
Minister of Transport Dipuo Peters announced that during the festive season 10.4% of pedestrian deaths were that of children aged from zero to four.
Watson said as RAF they are perturbed by these statistics, and parents who allow their children to walk to school unaccompanied should be too.
“Parents have a crucial responsibility to ensure that their children are safe on the roads,” said Watson.
He said he strongly urges parents to secure the safety of their children on the road.
When it comes to transporting children in vehicles Watson said the use of seat belts is one of the most effective measures of protecting them in an event of a crash.
“A seat belt is the single most effective feature which prevents passengers from being ejected from the vehicle.
“Other safety measures for pedestrians is keeping on the correct side of the road facing oncoming traffic and crossing at designated places, he said.
The RAF’s latest campaign - “My Road, Your Road” - seeks to show that by considering the needs of other road users and through good behaviour on the road it feels that lives can be saved.
“Road safety is the collective responsibility of all road users and is imperative that we all play our role in reducing accidents and fatalities. On behalf of RAF, we wish all school goers a safe and successful year. - Supplied.