ALL those affected by cancer are being granted the opportunity to write messages of hope on two new vehicles and on their race numbers as part of the annual Algoa FM Big Walk for Cancer.
Isuzu, the official vehicle sponsor to the Algoa FM Big Walk for Cancer, will be parking two Isuzu MU-X SUVs at the Isuzu Zone, at the Second Avenue entrance of The Boardwalk, and those affected by cancer will be able to write messages of hope on them.
“This partnership strengthens Isuzu’s commitment to the community and aligns with our employee volunteerism philosophy, ‘Isuzu cares, I care Too,’” says Isuzu marketing manager Tim Hendon.
In addition to writing on the cars, the race number will have space for the nearly 12 000 participants to show whom they are walking for on Saturday, October 27.
“Everyone is affected by cancer. With 1 in 9 South African women and 1 in 6 men at risk of developing cancer during their lifetime it is no wonder that the Algoa FM Big Walk for Cancer powered by the Eastern Cape Department of Health is the biggest single mass participation event in the Eastern Cape,” says Dave Tiltmann, Algoa FM Managing Director.
This year’s walk will be led by brand ambassadors writer, columnist, author, speaker and businesswoman Kazeka (Cancer Lioness) Kuse and former broadcaster and founder of sports marketing company Believ Content Agency Xylon van Eyck.
“Both are incredibly inspiring individuals who have beaten cancer,” says Tiltmann.
Funds raised by the 2018 Big Walk will go towards the purchase of a FotoFinder Mole analyser for the local branch of the Cancer Association of South Africa (CANSA).
“There will also be free screening on the day of the walk that starts and finishes at the Boardwalk Casino and Entertainment Centre,” says Lwandile Sicwetsha, the Department of Health spokesperson.