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OLLI, the One Land Love It animated rhino. Illustrator: LAWRENCE MOORCROFT
OLLI, the One Land Love It animated rhino. Illustrator: LAWRENCE MOORCROFT

SEPTEMBER is an important month both in South Africa, where it is Heritage Month with Heritage Day being celebrated today, as well as globally with World Rhino Day which was celebrated on the 22nd.

Both of these celebrations resonate with One Land Love It (OLLI) because they underscore the message of ordinary people being intentional in caring about conservation before it is too late.

This Heritage Month, One Land Love It is tackling their annual global, virtual movement in support of rhinos, the #OLLIMove, which started on World Rhino Day.

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