Multi-billionaire and business mogul Johann Rupert has apologised on Twitter, saying he didn't mean to offend anyone.
His tweets follow statements he made during an interview on PowerFM on Tuesday night.
Rupert was a guest on the Chairman's Conversation, an annual event hosted by the radio station's founder Given Mkhari.
He was accused of being arrogant, racist and suffering from cognitive dissonance during the interview, which was also broadcast on eNCA.
Mkhari asked Rupert whether he thought the fact that his father had grown up during the Great Depression in South Africa had something to do with his drive and ultimate success in business. Rupert answered yes.
"That's the reason… In a sense, the Afrikaner was downtrodden. The poor white question… but they were driven. They studied like crazy, they saved like crazy.
"They didn't go and buy BMWs and hang around at Taboo or The Sands [upmarket clubs] all the time."
He then said the current narrative around former president Nelson Mandela being a sell-out was "totally disrespectful".
"I don't see your generation going to jail for decades, no, you'll miss The Sands," he replied.
On Wednesday, the business magnate tweeted: "Apology, no insult intended. I merely replied to a question about how my parents generation lived and saved. Millennials GLOBALLY have different life-styles. (And mentioned that Steve Biko, whom I knew, would not have done it.)"
He also claimed in a tweet that he was referring to all races when he made those comments.
"Taboo and the Sands are two very expensive clubs where copious amounts of expensive French champagne and JW Blue get consumed. Parking lots filled with Bentleys, Lamborghinis etc. pointed out that Given’s age group - of ALL colours - behave differently from a previous generation," he wrote.
Twitter user Babes KaKendrick commented: "Yeah but we are talking about land that should have been given long before this became a national topic (sic), stick to the topic."
Rupert replied that the topic has been a national topic from "The Natives Act of 1913".
At one point, as the backlash continued, Rupert tweeted that he felt like Voortrekker leader Piet Retief.