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Arrive Alive campaign not dead

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(Netwerk24)
(Netwerk24)

Cape Town – The Road Traffic Management Corporation cannot use the Arrive Alive campaign anymore, as it has been registered as a brand.

RTMC spokesperson Simon Zwane told News24 on Thursday that, while a safety campaign was still running, it was no longer under the same name.

Zwane could not provide further details on how the Arrive Alive campaign had come to be copyrighted.

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