Booze adverts tempt kids

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Are young people influenced easily by adverts such as this one to experiment with alcohol?
Are young people influenced easily by adverts such as this one to experiment with alcohol?

Bombarding young people with alcohol advertisements and operating taverns close to schools entices them to start drinking alcohol much earlier in their lives, a new study has found.

The study released by the Soul City Institute for Social Justice this week found that the use of celebrities, popular music, catchy slogans and scenarios projecting refreshment, relaxation and friendship in alcohol advertisements entices young people to drink alcohol.

It also found that the easy availability of alcohol and promotional activities often run by taverns also played a major role in influencing their decisions on experimenting with alcohol or its consumption.

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